LAB57: Product and Packaging
In a cluttered beauty environment, a new product launch can be a daunting one when confronted by bigger cosmetic companies with sizeable ad budgets. So we positioned the new lip brand as part of an intracellular active science collective. In the realm of performance based enhancement, (like a sports drink for the lips) we were able to carve a niche out for the new active based lip therapy.
Line Extensions
The Lab57 science for active lips positioning set the stage
for future lip colors. Armed with a healing ingredient. We brought forth Lab57.
Liplenish. For Active Lips.
POP
Cult360 managed the entire brand strategy, packaging design, sourcing, retail displays and sell in material from scratch, cultivating brand
belief from the forefront.
Agave99
New liquor brands are being launched everyday. But how does a new Tequila truly differentiate itself? Well, the fact that this is the only 99 Proof Anejo Tequila provided us a huge differentiating launch point. By positioning the brand within the high end sipping categories like cognac and scotch, we created a unique opportunity for Gentlemen Next to bond with the new Gentlemen's Tequila. Cult360 developed the entire brand positioning, label concepts and bottle design. A cult following for sure. Agave99 is set to do something different in the spirits category. It is the cognac of Tequila.
 
 
 
 
 
 
TAILRX
Celebrity hairstylist Mary Brunetti, (personal stylist to Riki Lake and current show consultant on BRAVO’s hit TV show, Shear Genius) created an entirely new hair care niche. As an avid equestrian and owner herself, Mary found the same principles of human conditioning and hair growth could be developed for horse manes and tails as well. And TailRx was born. Cult360 rode the new category, creating the brand name, packaging and concept. As a unique equesceutical for the upscale equestrian set, the foundation was established for a true cult following. Specialty TailRx experiential sampling was also created for exclusive polo clubs (Hampton Polo Club), horse shows and equestrian centers to hype the new movement in horse haircare.

Click here to visit TailRx website
 
 
STOLI
 
CANADIAN CLUB
 
 
 
Blue Sky Direct Marketing
A site introduction piece was developed, hyping the new philosophy. A PMS color swatch book reinforced only a Blue Sky color spectrum. It’s all they see…Blue Sky creativity. Direct Marketing