Consumer Reports. Natural Born Criminals.
Consumer Reports asked Cult to help raise awareness, change buying behavior and get people to sign a petition to the FDA to stop allowing the “Natural” label on food products. So we interrogated the usual suspects….the cereal criminals and the natural born liars. The four videos were posted on Consumer Reports’ Greenerchoices.org website, on their Facebook page, distributed via their email database and were played at their national labeling event in San Francisco. The campaign helped Consumer Reports far exceed their signed petition goals of over 200,000.