Kantar Media. The Art of Multimedia.
With a fresh brand identity and a few notable acquisitions, global media powerhouse Kantar sought Cult to bring their new multimedia vision to life. So we thought beyond media planning and went to the very core of what each Kantar employee delivers: Insight. Media Insight that in turn Inspires clients to create their own mixed media masterpieces. With that said, The Art of Multimedia was born. Media Expressionism…a new industry buzzword? Perhaps. The microsite invited visitors to create their own masterpiece and post it to a gallery for voting by industry peers. The site doubled response projections.