
| With a fresh brand identity and a few notable acquisitions, global media powerhouse Kantar sought Cult360 to bring their new multimedia vision to life. So we thought beyond media planning and went to the very core of what each Kantar employee delivers…Insight. Media Insight that in turn Inspires clients to create their own mixed media masterpieces. With that said, The Art of Multimedia was born. |
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| Microsite: | ||
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Media Expressionism…a new industry buzzword? Perhaps. The microsite invited visitors to create their own masterpiece and post it to a gallery for voting by industry peers. The site outperformed projections threefold. url: http://kantarmediainspire.com/ |
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| Banners: | ||
| Banners reinforced the art of multimedia and drove microsite traffic. |
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| Canvas: | ||
| VIP customers received a personalized canvas announcing the new brand vision. |
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| Internal Communication: | ||
| Internal brand book inspired employees to color outside the lines and create their own multimedia vision. |
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