Vaska. Cleaner. Greener.

Vaska is more than a laundry detergent. It’s an herbatergent. We brought that power to life with on-premise demonstration videos featuring celebrity “Queen of Clean”, Linda Cobb against behemoth Tide. Through clever stain iconography printed on tee shirts we ensured interest as shoppers walked by…proving Vaska was tougher on stains and safe on you. The Cleaner. Greener Herbatergent. On-premise displays reinforced the celebrity endorsement and cleaning power. We also invited NYC to experience cleaner, greener delivery through vehicles boroughwide.